Erik from CarDealership.com

Inventory Advertising for Dealerships: Platforms and Strategies Bottom Line Up Front Your dealership inventory advertising should deliver 12-15% of website traffic as qualified leads. If you’re running below 10%, you’re burning budget on impressions that never turn into ups. This guide shows you how to restructure your digital spend around lead velocity and cost-per-sale — … Read more

Vehicle Photography Tips for Dealers: Listing Photos That Sell Bottom Line Up Front: Poor vehicle photography is costing you qualified leads. Stores that standardize their photo process see 20-30% more VDP-to-lead conversions than dealers running amateur shots. Your photography directly impacts days to turn, and in today’s digital-first market, the quality of your vehicle photography … Read more

Marketing ROI for Auto Dealers: Measuring What Matters Bottom Line Up Front Your auto dealer marketing ROI comes down to one critical shift: Stop measuring activity and start measuring sold units per marketing dollar spent. Most dealers track website traffic, social followers, and cost-per-click while their actual cost-per-sale climbs month after month. This guide gives … Read more

CRM Marketing for Car Dealers: Automated Campaigns That Work Bottom Line Up Front Your CRM should be closing 15-20% of your leads into sold units. If you’re running under 12%, you’re leaving deals on the table — not because your sales team can’t close, but because your car dealer CRM marketing isn’t nurturing prospects through … Read more

Event Marketing for Car Dealers: Sales Events That Draw Crowds Bottom Line Up Front Your event marketing should drive 20-30% of monthly sales volume. If your biggest sales events aren’t moving at least that much metal while building your database for future prospecting, you’re leaving serious grosses on the table. The dealers who nail car … Read more

SMS Marketing for Dealerships: Text Campaigns That Comply Bottom Line Up Front: Your dealership SMS marketing can drive 20-30% open rates compared to email’s 2-8%, but one compliance misstep costs you thousands in TCPA violations. Here’s how to build text campaigns that move metal without moving you into legal trouble. Most dealers either avoid SMS … Read more

Third-Party Lead Providers for Auto Dealers: Which Are Worth It Bottom Line Up Front Your cost-per-sold for third party lead providers auto platforms should run 15-25% below your traditional advertising cost-per-sale. If you’re paying premium rates for leads that close at the same percentage as your walk-ins but cost more to acquire, you’re subsidizing someone … Read more

Automotive Marketing Trends: What Is Working for Dealers Now Bottom Line Up Front Your digital marketing cost-per-sale is probably 40% higher than it needs to be. The dealers winning in today’s market aren’t just spending more on digital — they’re spending smarter, with faster lead response times, better attribution tracking, and campaigns that actually connect … Read more

VIN-Specific Advertising: Targeting Buyers With Exact Inventory Bottom Line Up Front VIN-specific advertising can increase your conversion rate from digital leads by 25-40% by matching shoppers to the exact vehicle they’re considering instead of generic brand campaigns. When done right, it transforms your digital spend from broad awareness to precision targeting that moves the metal … Read more

Landing Pages for Car Dealers: Templates That Convert Bottom Line Up Front Your conversion rate from website visitor to lead is the single most important digital marketing metric you’re probably not tracking closely enough. Most dealers obsess over traffic volume while their VDP-to-lead conversion sits at 2-3%. Top performers convert at 8-12%. Fix your car … Read more