Erik from CarDealership.com 
Auction Buying Strategies: Sourcing Profitably at Manheim and ADESA Bottom Line Up Front: Days to Turn Predicts Your Gross Your days to turn metric tells you everything about next month’s performance before you even look at traffic counts or close ratios. Top-performing stores maintain 45 days or less on used inventory, 60 days on certified … Read more
Day Supply Targets: Right-Sizing Your Dealership Inventory Your day supply targets dictate whether you’ll hit your objectives or scramble to explain shortfalls in next month’s factory meeting. Most dealers track units and grosses religiously but miss the inventory metric that predicts both: how many days of supply you’re carrying by model line and price point. … Read more
Wholesale vs Retail: When to Cut Your Losses on a Unit Making the right wholesale vs retail decision on your aging inventory determines whether you end the month at budget or scrambling to cover floor plan costs. The difference between a smart dealer and one bleeding gross every month often comes down to one skill: … Read more
New Car Stocking Guide: Ordering the Right Mix Your inventory turn rate is the single metric that predicts your month before it happens. If you’re sitting on 90+ days supply when you should be at 60, you’re already behind — not just on units, but on cash flow, floor plan costs, and the fresh metal … Read more
Inventory Management Software for Dealers: Top Tools Compared Bottom Line Up Front: Days to Turn Drives Everything Your monthly financial report is written in your aging report. Every dealer needs inventory management software that tracks one critical metric above all else: days to turn by vehicle line. If you’re running over 60 days on new … Read more
Inventory Sourcing for Dealers: Beyond the Auction Bottom Line Up Front Your days-to-turn metric predicts your month better than any other inventory KPI. When you pull your DMS aging report, you should see under 60 days for new and under 45 for used. Miss those targets, and you’re burning floor plan cost while your competitors … Read more
Google Maps Optimization for Dealerships: Show Up First Locally Bottom Line Up Front Your dealership’s Google Maps ranking directly impacts your walk-in traffic and phone-ups. Most stores are sitting on untapped lead potential because their Google Business Profile optimization gets treated as an afterthought. Done right, local search visibility can drive 15-25% more qualified ups … Read more
AI Chatbots for Car Dealerships: Automated Customer Engagement Bottom Line Up Front Your after-hours leads are bleeding money. If you’re not capturing and qualifying website visitors when your BDC is off the clock, you’re handing qualified buyers to competitors who are. An AI chatbot for your car dealership can turn your website into a 24/7 … Read more
Service Department Marketing: Drive Fixed Ops Revenue Bottom Line Up Front Service marketing dealership strategies can increase your service absorption by 8-12 percentage points when executed properly. Most stores leave massive fixed ops revenue on the table because they treat service marketing as an afterthought instead of the profit center it should be. Your service … Read more
AI Marketing for Dealerships: Automation Tools and Use Cases Bottom Line Up Front: Dealership AI marketing can increase your lead conversion rates by 25-40% and cut your cost-per-sale in half — but only if you implement it strategically across lead routing, customer follow-up, and inventory targeting instead of chasing flashy features that don’t move metal. … Read more
