Erik from CarDealership.com 
Retargeting Ads for Car Dealers: Bring Back Lost Shoppers Bottom Line Up Front Your dealership is hemorrhaging 85-95% of website visitors who never convert to leads. Automotive retargeting ads can recapture these lost prospects and turn your marketing spend into a profit center instead of a cost center. If you’re not running systematic retargeting campaigns, … Read more
Dealership YouTube Channel: Vehicle Videos That Rank and Convert Bottom Line Up Front Your dealership YouTube channel should be driving qualified leads to your BDC, not just building brand awareness. Most stores treat YouTube like a vanity project — posting random walkarounds and service tips that get 47 views. But stores doing it right see … Read more
TikTok for Dealerships: Short-Form Video That Sells Cars Bottom Line Up Front Your dealership TikTok strategy can generate 15-25% more showroom traffic from younger buyers — but only if you treat it like inventory merchandising, not entertainment. Most dealers either ignore TikTok completely or waste budget on viral stunts that don’t move metal. The stores … Read more
Dealership Instagram Strategy: Posts That Generate Engagement Bottom Line Up Front Your Instagram account should generate qualified leads, not just likes. Most dealers treat Instagram as a vanity play instead of a lead source — missing out on the platform’s 30-45 demographic that’s actively car shopping. The right dealership Instagram strategy can drive 15-25 qualified … Read more
Internet Sales Manager Best Practices: Managing Digital Leads Bottom Line Up Front Your Internet sales manager best practices determine whether digital leads become profitable deals or expensive ghosts in your CRM. Top-quartile stores convert internet leads at double the industry average by treating digital shoppers as pre-qualified buyers, not cold prospects, and structuring their ISM … Read more
Walk-Around Presentation: How to Present a Car That Sells Your walk-around presentation car sales process determines whether a qualified prospect drives off the lot or shops your competitor down the street. The difference between top-quartile stores and the rest isn’t inventory, location, or pricing — it’s how effectively your salespeople demonstrate value during those critical … Read more
How to Sell Cars in a Slow Market: Strategies for Tough Times Bottom Line Up Front When your ups are down and lots are full, the difference between profitable stores and struggling ones comes down to process discipline and customer retention strategy. Top-quartile dealers in slow markets focus on maximizing every opportunity rather than chasing … Read more
Selling to Women Car Buyers: Respectful Approach That Wins Bottom Line Up Front Women influence over 80% of automotive purchasing decisions, yet most stores still operate with outdated sales approaches that leave gross and volume on the table. Dealerships that adapt their sales process to respect women buyers’ research-driven, relationship-focused purchasing style see 15-20% higher … Read more
How to Sell Cars to Millennials and Gen Z Buyers Bottom Line Up Front: Your sales process is losing deals to younger buyers because it’s built for customers who walked lots in 2005, not buyers who research everything online first. The stores crushing it with millennials and Gen Z have rebuilt their road-to-the-sale around digital-first … Read more
How to Sell Cars to Millennials and Gen Z Buyers Bottom Line Up Front: Your traditional road-to-the-sale is hemorrhaging younger buyers before they hit your lot. The stores that crack the millennial and Gen Z code are seeing 25-30% higher closing rates and pulling $800+ more front-end gross per deal by fundamentally reshaping how their … Read more
