Best Website Builders for Car Dealers: Features and Cost Comparison Bottom Line Up Front Your car dealer website builder isn’t just creating another marketing touchpoint — it’s extending your showroom into your customers’ pockets and living rooms. Digital retailing tools aren’t replacing your sales floor; they’re giving you more qualified ups who’ve already done half … Read more
Digital Retailing for Dealerships: Building Your Online Sales Channel Bottom Line Up Front Digital retailing isn’t about replacing your showroom — it’s about extending it. Your cost per sale dealership calculations need to account for how digital transactions compress your sales cycle, reduce floor time per deal, and capture buyers who’d otherwise shop elsewhere. The … Read more
Dealership Benchmarking: Comparing Performance Against Peers Bottom line: Dealership benchmarking only matters if you act on what you find. Most dealers pull comp reports, see where they rank, then file them away. The winners use peer comparison data to identify specific operational gaps and fix them systematically. Your DMS has the numbers — the question … Read more
EV Trade-In Valuation: How to Accurately Appraise Electric Vehicles Bottom Line Up Front EV trade-in valuation requires a fundamentally different approach than ICE vehicles — battery degradation, rapid tech evolution, and volatile residuals demand new appraisal protocols. Stores that master EV trade evaluation are capturing 15-20% higher front-end grosses on EV deals while turning more … Read more
EV-Focused vs Gas-Only Dealership: Future-Proofing Your Business The EV dealership vs gas only decision isn’t just about inventory mix — it’s about reshaping your entire operational framework. Single-point stores with strong service absorption should generally stick with gas-only for now, while multi-rooftop groups need at least one EV-focused location to protect market share. Your choice … Read more
Agency vs In-House Marketing for Dealers: What Works Best Bottom Line Up Front Larger dealer groups with multiple rooftops and strong service absorption rates typically see better ROI from dedicated in-house marketing teams, while single-point dealers and smaller groups often maximize their front-end gross by partnering with specialized automotive agencies. Your decision comes down to … Read more
Paid vs Organic Marketing for Dealers: Budget Allocation Guide Bottom Line: Single-point stores with limited marketing staff should prioritize paid search and social for immediate leads while building organic presence gradually. Multi-rooftop groups need both strategies running simultaneously — paid for consistent volume and organic for long-term market dominance. Your allocation split depends on current … Read more
Digital Retailing Platforms Compared: Tools for Online Car Sales Bottom line up front: Digital retailing platforms aren’t replacing your showroom floor — they’re extending it into your customers’ living rooms at 10 PM when your dealership is dark. When digital retailing platforms compared show up in your monthly technology reviews, you’re looking at tools that … Read more
360-Degree Vehicle Photos: Setup and Best Practices for Dealers Bottom Line Up Front Your digital lot has become your primary selling floor. While 360 photos dealership implementations vary wildly in quality, the stores getting this right aren’t just posting pretty pictures — they’re creating immersive digital experiences that qualify buyers and compress your sales cycle. … Read more
Omnichannel Car Buying: Bridging Online and In-Store Seamlessly The customer who starts shopping on your website at midnight and walks into your showroom Saturday afternoon expects one conversation, not two. Omnichannel car buying isn’t about replacing your sales floor — it’s about extending it into every moment when customers are ready to engage. Your digital … Read more
